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All Work
Service Platform · 2024

Sydney Pro Sign Design

A signage company sells physical, custom, quote-by-quote work — but still needed a website that could carry a product shop alongside it.

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Sydney Pro Sign Design — Service Platform website built by Designie

The Client

Sydney Professional Sign Design produces signage and branding for businesses from a base in Smithfield, NSW, serving the east coast of Australia and beyond. The offer spans digital displays and LED screens, fabricated letters, lightbox solutions, vehicle wraps and graphics, branding and logo design, and installation and maintenance.

It is a business with an unusually wide range for its size — some of it fixed-price product, most of it custom fabrication quoted per job.

The Brief

Handle two commercial models on one site. Some of what the business sells can be listed and bought; most of it requires a conversation, a site measure and a quote.

The site also had to work as a credibility instrument. Signage is a considered purchase for a business owner who will judge a signmaker's own visual standards before trusting them with their storefront.

What We Built.

Service architecture across seven offerings

Digital displays, branding and design, fabricated letters, installation and maintenance, lightbox solutions, vehicle signage and website design each presented distinctly rather than compressed into a single services page.

Shop section

A product area sitting alongside the quoted services, so the transactional part of the business has somewhere to live without undermining the custom work.

FAQs section

Answers to the recurring pre-sale questions — the ones that otherwise consume a phone call before a quote can even be scoped.

Local and regional positioning

Clear presentation of the Smithfield base alongside east-coast service coverage, so the site reads correctly to both a local search and a national enquiry.

Multiple contact routes

Phone, email and a physical address surfaced consistently, matching a customer base that still picks up the phone.

Built With

  • React
  • TypeScript
  • Tailwind CSS
  • E-commerce
  • Local SEO

Want something like this?

Tell us what your business does and what the site or system has to achieve. We will come back with what we would build, what it costs and how long it takes.

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