ZN Sound & Lighting
Hire is not retail. The cart could not check out, because nobody can be charged until someone has confirmed the dates, the availability and the delivery.
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The Client
ZN Sound & Lighting hires professional audio, lighting and special-effects equipment for events across Brisbane, the Gold Coast and the Sunshine Coast. The range runs from a $100 PA package to cold spark machines, dry ice, moving heads, DJ gear, mixers and LED screens.
Customers are a mix of private events, live performance and corporate — people who broadly know they need sound and lights but not necessarily which speaker or how many.
The Brief
Build something that looks and browses like an online store but does not behave like one. Prices are daily rates, availability changes by date, and delivery is quoted by location — none of which a standard checkout can resolve.
Reduce the back-and-forth. Most enquiries were arriving as vague messages that took several emails to turn into a quotable job.
And rank locally across three separate South East Queensland markets rather than just Brisbane.
What We Built.
Quote-request cart instead of checkout
Customers browse, add gear to a cart, then submit it as a quote request with first and last hire dates. The business confirms availability and delivery and returns a costed quote — the enquiry arrives already itemised rather than as a paragraph of text.
Category-led equipment catalogue
Nine browsable categories — speakers, subwoofers, DJ equipment, microphones, mixers, cold spark and dry ice, lighting, vision, and a live offers section — each item with specs and images so customers know exactly what is turning up.
Packaged offers
Pre-built bundles at fixed price points, from $100 and $120 PA systems to $1,000 and $1,600 special-effects packages, giving customers who do not know what they need a defensible starting point.
A genuinely useful FAQ
Twelve questions covering hire duration, what the daily rate does and does not include, delivery versus pickup, security deposits, damage liability, payment and cancellation — the pre-sale objections that otherwise consume a phone call each.
Three-region local SEO
Brisbane, Gold Coast and Sunshine Coast coverage stated explicitly throughout, with LocalBusiness structured data so search engines can place the business against all three markets.
Delivery, pickup and setup paths
Each fulfilment option explained up front, including optional installation, so customers self-select before enquiring rather than during the quote.
Built With
- Wix
- Quote-request cart
- LocalBusiness structured data
- Multi-region local SEO
Services Used
Want something like this?
Tell us what your business does and what the site or system has to achieve. We will come back with what we would build, what it costs and how long it takes.
